hadera
2017
Collaboration with Disk – In Pro and Nadav Hazut
Just as an electric circuit is comprised of a collection of electrical components, the visitor’s experience is designed to contain a collection of personally experienced displays of content.
In their conceptual perception, the scheme of the visit and the flow of the crowd simulate the electrical current that passes through and energizes the experience, so that the visitors are both the consumers in the circuit as well as the source of the energy that generates the experience.
The visitors’movement between the various exhibits has been conceived as being active and interactive, and they operate as ‘conductors’ which connect a variety of experiences and encounters.
The full concept of the visit is like a closed electric circuit, which functions as a unit in which all its parts are essential, serve each other and contribute to the flow, and to an understanding and enjoyment of the visit.
